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Starting SEO on YouTube and Your Website

 Starting SEO on YouTube and Your Website



SEO (search engine optimization) can be intimidating if you don’t know how to do it, but it doesn’t have to be! In this article, I’ll talk about how to start SEO on YouTube and your website and how this technique can improve your rank on search engines like Google and Bing. Keep reading to find out more!


Choosing the right keywords



The way you enter your video title, description, tags, and other metadata will affect how your video appears in search results. When creating your YouTube channel and uploading videos, think about what keywords your audience might be searching for when they want to watch something like yours. Use those keywords throughout all of your metadata to help optimize how your content is found by others. For example, if you make instructional knitting videos, some relevant keywords might be knitting, how to knit, or even knitting for beginners. By including these popular keywords within your channel's name, tagline (channel subtitle), description box, and as many other places as possible (leave no stone unturned!), you're far more likely to show up in a search for related topics.


How to optimize your videos?



Optimizing your videos for search engines isn’t terribly difficult. The first step is to create a compelling video title, description, tags, and featured image. The importance of these elements should be immediately apparent: in search results, your title will be displayed in bold; so it must capture people’s attention quickly. Uploading multiple versions of your video also allows you to adjust these elements while testing what resonates best with users. It may take a few iterations before you have something people are willing to watch—just keep working at it!


Why you need website with contetn?



The most common reasons are trust, credibility, exposure and more search engine traffic. Many website owners don’t realize that having a solid content strategy is actually one of their primary responsibilities to their viewers. If someone comes to your website but you don’t have videos or posts related to what they were looking for they are going to leave immediately. They came to find out information about a particular topic; by not providing them with it, you lose their interest quickly. Even if you only publish new content once every few weeks, it’s important that each post has valuable information for readers. There’s no reason why non-profit or educational websites shouldn’t have enough content material for 10 years!


Introduction of article directory submission sites



One place you can submit your video and webpage to get more traffic is Article Directory Submission sites. The reason why I am suggesting these sites is because they are very valuable for new internet marketers. There are so many benefits that you will be able to obtain through submitting your content, but some of them include; immediate traffic, targeted traffic and also help you rank higher in Google SERP’s (Search Engine Results Pages). You will then be able to increase website ranking if you do it right. If your website rank increases, so does your search engine rankings. You will have a better chance of converting those visitors into paying customers if they see what they are looking for when they arrive at your site.


Google loves links, use them!

A huge factor that goes into how a website ranks in Google is its backlink profile. Links are essentially votes, so it’s incredibly important to have as many quality links pointing to your site as possible. That said, avoid building low-quality spammy links with blackhat link building techniques—these can get you into trouble (and demote your site) rather than help you rank better. Instead, find high-quality websites to link out to and build a relationship with them. The web is full of resources for finding popular sites that could be good linking opportunities; Moz offers a large directory of editorial sites , while Open Site Explorer shows you sites that link out to any given URL.


Getting backlinks from high PR websites



To get backlinks from high PR websites, do an analysis of what pages are linking to your competitors' sites. Then craft an email or a pitch to send these webmasters/sites, asking them if they'd be willing to link to you as well (providing links back). Follow up with polite reminders after sending out initial emails. This can take time, but it is effective for getting high quality backlinks that could boost your search engine rankings. Once you've gotten some attention from prominent websites in your niche, follow up by improving their content with additional tips and further discussion of your topic through additional articles.

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